Wednesday, 13 May 2009
Tuesday, 12 May 2009
OK, so I’m a bit of a sucker when it comes to love at first sight, and I’m pleased to say my instincts haven’t let me down so far. After all, I knew the second that I saw The Boy that it was a happily ever after story. The moment I saw the puppy I knew I was in it for keeps. And I was 100% smitten the instant I laid eyes on e.g…
e.g… is the lovechild of new UK Designer Emma Griffiths, a graduate of Westminster University, and her partner Jeanpierre Kalebic. Emma cut her teeth working for prestigious names such as Alexander McQueen and Boudicca, and this pedigree shines though in her work – its clear that e.g… plan on following in their ridiculously successful footsteps. The designs are strong and powerful, yet feminine; think of a girly, modern take on 80’s power dressing and you’d be partway there.
Personally, I love the way that Emma combines sharp silhouettes with flowing lines – her pieces are bang on trend for this season. Check out the exaggerated shoulders on theTailored Ribbon Jacket, or the sexy, flowing shape of the Cream Summer Dress…in fact check out the entire collection. It’s GORGEOUS!
Sometimes the path of information moving along blogs is quite odd. A couple of weeks ago I received and email from a girl called Rachel telling me about a new label called e.g. She particularly pointed me in the direction of a blue dress she thought I'd love. Panelled, futuristic and a wee bit Emilio de la Morena. I sauntered over to the site and she was right on every count. I placed my order for the dress immediately and began my patient wait.
Then a few days later Style Bubble posted about the label. I then received an email from Jeanpierre from e.g. telling me about them and I informed him that my order had already been placed. When he realised who I was he told me that Emma, the designer, was already making my dress and it would be arriving shortly. I didn't get any of the 'empowerment' chat Ms Bubble playfully had a pop at, but I must admit that when I put the dress on...I felt a smidgen empowered!
It arrived last week beautifully packaged and gorgeous.
I can vouch for the quality of this dress - it's wonderfully well made. It's not just a bog standard lycra dress, it's double layered for maximum strength and durability with what feels like slight padding in the shoulder area. It's exceptionally well structured, especially considering it is just lyrcra.
I immediately tried it with some electric blue tights and my Givenchy cream wedges.
It's undeniably very short and tight, so I will mostly be wearing it with Angie's cage skirt on top, unless I invest in some Spanx for pot belly days, but quite frankly the thought of squeezing myself into industrial strength underwear is too depressing, and since I refuse to give up Domino's pizza with extra cheese, sticky toffee pudding, salt and chilli chicken or pancakes with chocolate spread, I'll just need to live with the occassional tubby tum.
Of course not every day is a pot belly day (I don't eat pancakes and chocolate spread for breakfast every morning), so when I can I will wear it as it is.
I couldn't not try it with my wonderful Spartan leggings from my leggings pimp, who made them extra long for me. This looks like a full-on costume. It lends it an appealing super heroine/speed racer/Power Ranger/Pam Hogg kind of vibe to it. And I love it! I just need a good eye mask to match. The Luella Batman sunglasses would have been perfect!
And of course the gorgeous blue colour compliments my Giia neckpieceperfectly.
It will also look great with my leather and vintage garter belts and my DIY pvc peplum layered over the top (again for pot belly days), but since it was really hot while I was taking these photo's, had I tried on any more clothes I was in serious danger of suffering death by lycra.
Hopefully I can save up some pennies for this formidable jacket which looks equally amazing.
To view the original post please visit Kingdom of Style
I should be a little scared when the headline of a designer's website begins with"e.g...the UK's hottest new fashion label for empowered women...made in London." Not so much that name of label is called "e.g..." or that the clothes are made in London. But it's more to do with e.g...'s self-proclamations of hotness and empowered women that makes me a little dubious. What empowers someone is entirely subjective to the person and of course doesn't necessarily need to involve sharp nipped in waists, jutting out shoulders and bodycon tightness. However, all of those things apply to e.g... and I'm finding that there is still something that I quite like about the clothes.
Emma Griffiths, a Boudicca and McQueen alumnus is the brains behind e.g... and that employment history can be seen running through the sharp cutting, the tailoring and the attitude of the collection, which might have something to do with why I do like it. Young upstart labels rarely jump right into the structured and fitted genre pool with such gusto, and proclaim that they're hot to trot at the same time. They've already set up an eshop for empowered women to check out "UK's hottest new fashion label". I'm about as empowered as a dover sole flopping around on a chopping board in Zilli Fish but I'm about 80% there with this blue sporty lycra dress...
Just over a week ago, I went to a Fashion and web networking event and was lucky enough to meet Jeanpierre and Emma of e.g... made in London, a fresh new fashion label. The creative brains behind the label belong to Emma Griffiths (that would explain the e.g.) and Emma has worked with the likes of Alexander McQueen and Boudicca. I think that is all the endorsement they need! But in case you were wondering, Susie Bubble of Style Bubble and Michelle of Kingdom of Style have both praised the new label and these are ladies whose opinions are respected the UK over.
So what do I think of the designs? The sharp tailoring and bold silhouettes make for a contemporary style statement. The strong shapes hint at influences from eighties power dressing which I love. Exaggerated shoulders were all over the catwalk earlier in the year and Emma is ahead of the game on getting this into her online store.
I particularly love the bubble look hem and colour blocking on these dresses (below). The colour palette is fabulous mixing a subdued base colour with a bright accent. These are pretty and playful with confident lines and a belted waist to enhance the female figure.
Other parts of the collection have a more boyish shape, like these sharp shirts (below). I would wear mine tucked into a tight pencil skirt for an enviable office look. Expect to pay between £100 up to just under £600 for the beautiful coats, but from what I hear, the quality of the cutting makes them worth every penny.
You can keep up with e.g... made in London on Twitter - @egfashion
To view the original post please visit The Style PA
WAYS TO PROMOTE A NEW FASHION LABEL E.G... START WITH FASHION BLOGGERS
e.g., a new fashion label started by Emma Griffiths (who graduated from Westminster University last summer) and Jeanpierre Kalebic (a former estate agent), is one of the best examples I have seen of a fashion start-up getting on with the business of promoting themselves online, and successfully too.
There are tons of new fashion labels launching all the time, but unlike many of them Emma and Jeanpierre have focused first on getting coverage from fashion bloggers.
The next stage of their plan is to target online fashion magazines before beginning an assault on the fashion magazines, using the buzz from fashion blogs as a way in.
A very clever (and realistic) strategy if I do say so myself.
Queen Michelle features e.g on Kingdom of Style blog
e.g. Sales Director Jeanpierre says “We have been picked up by a number of blogs and this has provided us with a steady stream of new visitors to the site”.
Fashion bloggers offer awareness, visitors to websites, search engine friendly links and post-blog commentary from their readers, often offering constructive insight into what they think of the range.
See e.g.’s press page - pretty impressive work.to view the original post please visit Leon Bailey-Green