There's something really fresh and exciting about new London based fashion label E.g... Perhaps it's the clever mix of tough tomboy meets youthful femininity or the 80's power dressing chic that's prominent in the collection. Whatever it is, the brainchild of E.g..., Emma Griffiths is definitely onto something. And it's not surprising when she's previously worked for some of the best womenswear designers in the industry including Alexander McQueen and Boudicca.
Now with the launch of her own label, the split personality of the brand is sure to work in her favour. Appealing to those seeking something unique, a tad eccentric and yet still very much on-trend, the key ingredients of luxurious designs with powerful silhouettes, result in quite a delicious style offering. For structured dresses, statement jackets, and a gorgeous all-in-onenumber that will make the likes of Daisy Lowe swoon, see my hot picks from the look bookbelow: