e.g... is the hottest new fashion label out of london and here we'll keep you up to date with all the behind the scenes goings on as we make our name in the fashion world!
Tuesday, 12 May 2009
Fashion Tribes - Apr 9 2009
e.g. - A Hot New London Label for Empowered Ladies
What's not to love about fashion inspired by 80s big-shouldered divas Grace Jones and Joan Collins...with some tomboy thrown in?
The brainchild of Emma Griffiths - who worked with both Alexander McQueen and Boudicca - and partner Jeanpierre Kalebic, they recently launched e.g. out of their East London studio, where everything is handmade using local talent. The structured Roland Mouret'ish sheaths, asymmetrical full skirts, and femme fatale trenches are timeless - yet right on trend - and just what the fashion doctor ordered.