Additions at e.g...

Greetings lovelies! I hate to disappoint but this is not Emma. Rather it’s the newest addition to the e.g… studios. Me! Lori. Hi there.

Fear not – I haven’t hijacked this blog. Well, actually, I have. BUT it’s all done in peace and for the sake of all you e.g... fans who are chomping at the bit for more updates.

I’ve been begging for more updates too, so I’m taking matters into my own hands. I’ll be reporting live from the studio as much as possible - giving you all the juicy updates and insider knowledge from behind-the-runway.

Emma and her team are running around like crazy making sure the Spring/Summer 2010 collection is bigger and better than ever (which, by the way, I’ve seen a sneak preview of and it’s sexy!). Emma’s hands are too busy stitching to be typing. This is where I come in.

I’ve been in the studio for about two days now and I’ve already caught fever from how smoking hot the newest collection is going to be. Not only that, e.g... has come up with a very clever way to make sure all you fashionistas are included in the collection launch.

Starting next month a production crew will be in the studio shooting a short film which will document all the latest designs. It’s going to be dead glamourous and I can’t wait to see how it all comes together.

The folks behind the lens have worked with some of the largest brands in the world. Seriously. They're known as Creative Nation and check it out, they've worked with Coca Cola, Channel 4, Nike… need I say more? Not too shabby. AND it will all be ready for you darlings right before fashion season kicks off in September.

To help make the collection an even bigger success (which I have no doubt it will) Emma has brought on Felicities – a fab PR agency who specialises in helping emerging designers get their trendy boots through the doors of the fashion industry (and trust me, security is tight at those doors!).

But before all that, please check out my new twitter feed @inside_eg to really keep in the know. I’ve also organised a fan page on Facebook for e.g… where you’ll be able to see sneak previews of the collection and satisfy your insatiable hunger for all things fabulous in the world of e.g... fashion. Delicious!

Speaking of delicious, JP has just cooked up some wonderful concoction in the kitchen and I’m dying to try a bit. Must dash.

Speak soon

Lori xx