Fashion Tribes - Apr 9 2009

e.g. - A Hot New London Label for Empowered Ladies

What's not to love about fashion inspired by 80s big-shouldered divas Grace Jones and Joan Collins...with some tomboy thrown in?

The brainchild of Emma Griffiths - who worked with both Alexander McQueen and Boudicca - and partner Jeanpierre Kalebic, they recently launched e.g. out of their East London studio, where everything is handmade using local talent. The structured Roland Mouret'ish sheaths, asymmetrical full skirts, and femme fatale trenches are timeless - yet right on trend - and just what the fashion doctor ordered.

Available at egFashion.co.uk.

- Lesley Scott

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