The Style PA - May 10 2009

DESIGNER - e.g... made in London

Just over a week ago, I went to a Fashion and web networking event and was lucky enough to meet Jeanpierre and Emma of e.g... made in London, a fresh new fashion label. The creative brains behind the label belong to Emma Griffiths (that would explain the e.g.) and Emma has worked with the likes of Alexander McQueen and Boudicca. I think that is all the endorsement they need! But in case you were wondering, Susie Bubble of Style Bubble and Michelle of Kingdom of Style have both praised the new label and these are ladies whose opinions are respected the UK over.

So what do I think of the designs? The sharp tailoring and bold silhouettes make for a contemporary style statement. The strong shapes hint at influences from eighties power dressing which I love. Exaggerated shoulders were all over the catwalk earlier in the year and Emma is ahead of the game on getting this into her online store.

I particularly love the bubble look hem and colour blocking on these dresses (below). The colour palette is fabulous mixing a subdued base colour with a bright accent. These are pretty and playful with confident lines and a belted waist to enhance the female figure.
Other parts of the collection have a more boyish shape, like these sharp shirts (below). I would wear mine tucked into a tight pencil skirt for an enviable office look. Expect to pay between £100 up to just under £600 for the beautiful coats, but from what I hear, the quality of the cutting makes them worth every penny.


You can keep up with e.g... made in London on Twitter - @egfashion

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